The kids and parents of KCYFL needed some organization in their lives. We gave it to them.
Easy navigation, minimal clicking and clean design are the marks of a website with a singular purpose. KCYFL’s is to provide information about the organization and games, and then funnel parents of children in youth football to the appropriate league in their area.
Youth football can be a dangerous game for both children and parents. We added easy to find info like organization background, the league rulebook, safety regulations, and a code of conduct to keep excited parents in check. We made sure everything important is just a couple clicks away.
We knew the most important thing in designing the site was accessibility. Parents and the KCYFL organization wanted a simple landing page style site to centralize information for all the different leagues. The end result was created with modern digital elements to give the design an intuitively balanced user experience.